Well this was a poor move from our Scottish Cup opponents Raith Rovers on the last day of the transfer window, one which may prove extremely costly.
Life long fan and sponsor Val McDermid was scathing about the decision.
The loss of a shirt sponsorship is massive in football, just a few days ago we heard how lucky they were to get two games at Celtic Park with the revenue split a huge boost for them.
Whoever is next to sponsor them will be a company that will be said to approve of the signing of Goodwillie, they may well be playing in a blank shirt for a while.
The women’s Captain Tyler Rattray was having none of it either deciding to leave the club after 10 years service.
Even First Minister Nicola Sturgeon weighed in on the situation.
Goodwillie and his teammates will play Celtic in the round of 16 of the Scottish Cup at Paradise on Sunday the 13th of February, it will be interesting to see the reaction he receives at Paradise.